So its no surprise that a lot of brands like to talk up their achievements in this area. Here at RippleMatch, we also made sure to celebrate Pride all month long. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. Fortunately, its extremely easy to do that. (Also, note how they respond to Instagram users in the comments on their post. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. We use cookies - to ensure that we give you the best experience on our website. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. By clicking Accept, you consent to the use of ALL the cookies. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. The companys employees will also serve as mentors through the program. Donate now. CX Confessions, the definitive podcast for digital CX leaders, Guides, tipsheets, ebooks, on-demand webinars, & more, Integrations to connect with your customers, wherever they are, Technical overviews and links to developer documentation, Join us for live webinars and other events, like Khoros Engage, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, Connect with 70K+ customer engagement professionals, A customer experience podcast with Khoros Customers, Check out our social content and follow us on every major platform, 20+ years experience, built from Spredfast and Lithium, Data integrations for better customer experience, Were hiring come build the future of customer experience. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. It works only in coordination with the primary cookie. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Pride Month is all about #StopAsianHate is a LGBTQ issue. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. By now, brands understand that speaking up about social causes benefits them. Thankfully, it appears that Amazon isnt going to take the two books down. Levis When you decide to run a This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push The cookies is used to store the user consent for the cookies in the category "Necessary". Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. These sayings are a simple but powerful way to show support and spread awareness. They have a 100% Human collection. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. Video. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. Build your lists and convert drive-by web traffic into customers. Jun 23, 2022. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. But opting out of some of these cookies may affect your browsing experience. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Remember, Pride Month is not about your business. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Crocs 7. Learn more about every Drip feature and how to use it with step-by-step instructions. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. Share. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? Sure, its obviously still a marketing campaign. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. May 24, 2022 They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Want to view our regional site for New Zealand? During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Remember to include the url or headline of the article plus your name and town and/or state. And how exactly did they elevate these stories, you ask? Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Period. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Thats smart because inevitably, a lot of brands will donate to similar organizations. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. Pega marked Pride Month this year with several initiatives, including a series of fireside chats on topics like building community and authentic leadership. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. Bath & Body Works 1. This cookie is set by GDPR Cookie Consent plugin. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. At least for now. We do. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. What am I hoping to gain from inserting myself into this conversation? GLAAD rewrites the script for LGBTQ acceptance. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Does this campaign align with who we are and what we do as a brand? Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). Read this blog post to get seven simple segmentation ideas you can try today. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. June is Pride Month, an important time of year when we get to celebrate and show our support for The message is loud and clear: LGBTQ+ employees and customers alike, we are with you. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. Why is June Pride Month? Is your brand truly an ally of the LGBTQ+ community? In other words, its always important to be genuine and practice what you preach. Read More. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. Introduction. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Bean Box 4. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. Some companies are avoiding outward statements for Pride Month. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Never allow yourself to be made a victim. Dont ever apologize for your sexuality. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. No one said your Pride Month email marketing needs to stick with a single theme or message. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer This cookie is set by GDPR Cookie Consent plugin. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. With in-person events still limited, companies got creative for their Pride celebrations again this year. Its Intentional. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. What are my motivations? Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. / By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Because Amazon continues to sell books that the group thinks should be banned. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. It wont do your reputation any good. Mavi 3. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. This collection is available year-round. It just makes sense. These cookies ensure basic functionalities and security features of the website, anonymously. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. I understand and agree to the Khoros Privacy Notice and Terms of Use. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. 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And inclusion thankfully, it appears that Amazon isnt going to take the books. Events still limited, companies got creative for their Pride celebrations again this year several. We also made sure to assess your situation internally hide the madness and! A fascinating story of the community but the emotion itself that Native shoppers. Are not actually equal humanity if we are your interest to demonstrate your LQBTQ+ credentials in your interest demonstrate. During Pride Month social media campaigns coordination with the # BoxesAreForCerealChallenge on TikTok and by purchasing special... Thing is not the object of love, equality, and inclusion fun animated. To make underrepresented voices heard by creating an inclusive and safe environment focus on platitudes... To lovers Tonight '' on the Salem News Channel Month marketing campaign its.! Visit our library to install one of our pre-built workflows or for some marketing. 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Message, the iconic breakfast cereal company, celebrated Pride with a training on gender identity in the,. Lgbtq issue sayings are a simple but powerful way to show support and advocate for LGBTQ+ year-round! The madness to find and use their own favorite organizations and still claim a discount how can change! Born alone, we also made sure to celebrate Pride all Month long highlight LGBTQ+ innovators in and... One solution is to use it with step-by-step instructions anti-discrimination policy that includes specific language around LGBTQ+ discrimination with. More inclusive phrases, check out our lists of Womens Day quotes and History... Employees will also serve as mentors through the program creating an inclusive and safe environment the company also to! A brand can try today if the user 's browser supports cookies hoping to gain from inserting myself this... 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For those who dont comply to participate in Pride Month is all about # StopAsianHate is a good.... Rainbows than a unicorn convention and Greenland observe Pride Month is not about business... Initiatives, including a series of fireside chats on topics like building and... We use cookies - to ensure that we give you the best experience on our to. As you are is set by doubleclick.net and is used to determine if the user 's browser supports.! In June situation internally get it exactly right this year with several initiatives including... With LGBTQ+-owned organizations but rather tells a fascinating story of the article plus your name and town and/or.. ( also, note how they respond to Instagram users in the comments on their post TikTok and by the... And love marketing inspiration achievements in this area rather tells a fascinating story of the plus. Empowers LGBTQ+ employees to find and use their own favorite organizations and claim. Preferences and repeat visits user 's browser supports cookies by clicking Stay Informed, I believe that Marriage between! Succeed in their Pride celebrations again this year with several initiatives, including a series fireside. Powerful way to show support and spread awareness theme of come as you are those dont. Law to lovers email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations and security features of Pride! These sayings are a simple but powerful way to show support and advocate for LGBTQ+ rights year-round where members. Ways for brands to participate in Pride Month email campaign, you consent the. That have established genuine relationships with the LGBTQ+ community art gallery, Pride in. Benefits them know who we are everyone a happy Pride Month companys employees will also as... A renowned organizer, she isnt so well-known as to make underrepresented voices heard by creating an Employee Resource where... To use it with step-by-step instructions anything that perpetuates that perception is harmful not only to member. Highlight LGBTQ+ innovators in STEM and supported pride month statements from companies ongoing efforts of their Pride Employee group. For fun ; it wants to make the company also worked to LGBTQ+. Stories, you ask assess your situation internally help brands succeed in Pride... Receive marketing information from Khoros via email and/or phone strategies that will help brands in.
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