As Stussy manages to maintain its name back home, thanks to global influences, the 1990s hold a different outlook. The history of Stussy brand was about to begin. learn how over 7,000 companies got started! Classic OG Black White Low 1 Running Shoes N354 Shadow Sneakers University Blue Gold Purple Skeleton 75th Anniversary Off Hoops Stussys Mens Womens Flat Trainers. (20% off), Sale Price $105.00 Shawn Stussy starts his particular fashion story completely outside of the industry. stussy, China Nightclub-goers around the world began to collect Stussy hats, T-shirts, jackets, and anything else that boasted the designer's trademark signature, which also resulted in a market for vintage Stussy designs. [1] The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. These interactions turn into the seeds of a global following. For instance, according to The Orange County Register, "A Stussy oxford button-down shirt could pass for Brooks Brothers, except for odd buttons sewn down its front. Made up of tees and hoodies, yohostussy yohomade in china. So, as any sharp businessman might, Shawn takes a step to use the influence of both cultures. Entdecke Vintage Stussy Herren Shirt 90er kurzarm geknpft Made in USA Gre Large in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! Stussy made in china-//PTTDcardIG|202207|. All of a sudden, Shawn finds himself spending a lot more time on the clothing aspect than the brands original purpose. And whether stussy is 100% cotton, 100% wool, or polyester/cotton. BRAND : Stussy. Stssy is a clothing brand and private company started in the early 1980s by Shawn Stussy. They just want the money now. Original Price $452.03 [4][5] The signature was derived from that of his uncle, Jan Stussy. Stssy opens a flagship New York store with the help of James Jebbia, who will go on to create the streetwear brand Supreme while working at Stssy. Original Price $58.00 He drifted further into the apparel business by simply being involved in finding clothing that he and his friends liked to wear. to make the Website as accessible as possible some issues can be encountered by different assistive technology as While we strive They want instant gratification. US $22.71 - 39.88 / Pair. . Showing 48 of 316. With some fresh new eyes in tow, Stussy meanders a bit through the Shawn-less years. As we mentioned earlier, Shawn Stussy takes his brands early vision around the world. The company was able to project a strong international presence without resorting to advertising or giving away apparel to celebrities for promotion. stussy, 9 shipments match The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. Particularly in the world of fashion, success and longevity always come with the question and fascination over how a brand does it. [2][3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. Original Price $58.50 --so we started making them. The formative years of Stussy include a whole lot of creativity, travelling, and success. Sinatra Jr. calls it a reluctant achievement because theyre always trying to keep the brand small and niche-relevant. $115.20, $128.00 Two years later, he will get his first job shaping boards. As Shawn Stussy explained to The Los Angeles Times, "We have no desire to get bigger, no desire to open new accounts. As Shawn Stussys brand travels the globe, the founder feels the influence of everything he sees. 10. In 1996, Shawn Stssy left the brand in order to focus on his family, and the brand continued to grow and expand. Stussy, Inc. also made news in 1992 when its first licensee, Stussy Australia, began to produce a junior clothing line for women called Stussy Sista Gear. Out of that consumer need comes a preference for things like comfort and durability. Up to this point, the clothing options are meant to bolster surfboard sales. To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. The smaller the scale, the easier it is to remain close to the companys past. [3] Revenues reached $17million in 1991,[5] and $20million in 1992. subscription , SUN CO/M&F/ ASPINWALL MO/L. That's what made me do it.. Consistently earned 5-star reviews, shipped orders on time, and replied quickly to messages, Looks like you already have an account! He drew inspiration from sources around the world rather than the nearby surfing and skating scene, although his clothing was embraced by the skating and beach markets. This hoodie is made from 80% cotton and 20% polyester with a big logo on the front. They contribute to how the Stussy brand is seen even today. Long-sleeved tees are also . The brand was well-entrenched in the marketplace, however, and Stussy maintained its niche in the fashion world, generating its usual $35 million in annual revenues. The brands position among fans and the larger industry is all good and well. The company is one of many that benefited from the surfwear trend originating in Orange County, California, but it has largely been adopted by the streetwear and hip-hop scenes. STUSSY Sneakers Beige 27cmBrand: STUSSYUs Shoe Size: 9Style: SneakerColor: BeigeType: sneakersCustomized: NoUk Shoe Size: 8.5Shoe Shaft Style: Low TopEu Shoe Size: 42Vintage: NoSeason: Spring Summer Fall WinterHandmade: No"Us Shoe Size (Men's): 9""Size (Men's): 27cm"Size: 27cmA: Excellent The BIDHAUS Guarantee:All items in this auction are guaranteed to be 100% authentic.At Your Service:At . Nike Air Force 1 Jester XX Black Sonic Yellow Arctic Orange (W) Lowest Ask. $70. That group involves those who fell in love with the brand and now see it as happy nostalgia. These names also contribute to the history of Stussy by spreading even wider Shawns fashion philosophies. Fill out the requested information. We started taking orders.". Under Add your personalization, the text box will tell you what the seller needs to know. Weatherproof cap, from the Gore-Tex Campaign. Now that it is officially a small enterprise, brand considerations become more important. Click Buy it now or Add to cart and proceed to checkout. I do my best to describe and photo about the defects. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. The apparel line also sports the Stussy signature, and looks initially to help spread the name beyond the surfboard niche anyone who wore a Stussy hat, for example, is now a walking ad for the surfboards. Original Price $60.38 From the start, the company has limited its production to a level far below the demand for its products, a strategy that while limiting profits has created an air of exclusivity about its apparel and accessories. One of the things that Stussy really benefits from is just how many younger consumers are becoming obsessed with fashion. In 1983, they joined forces and in 1984 established Stussy Inc. with Stussy handling design and Sinatra shouldering the business responsibilities. Code: K909. The company continued to eschew traditional marketing and promotion, although in 2000 it decided for the first time to sponsor a few skateboarders as a way to help strengthen the Stussy brand. Though it seldom earns the praise of more runway-friendly labels, Stussy continues to be in a rare class of massive profitability. As the apparel side of the company began to grow, the surfboard business faded in importance and was ultimately turned over to a licensee for small-scale production. Original Price $350.00 S, We will choose the right size for you. Stussy Lookbooks Fall 2022. In the meantime, Stussy Sista and women's apparel began to take on more importance as it became apparent that fewer women were buying the company's main line of clothing, which was geared more towards 20- to 30-year-old men. Find many great new & used options and get the best deals for Stussy Hoodie Size Large Baby Blue Distressed Collar Made In China at the best online prices at eBay! At the same time, surfer culture is no less dominant. / LADIES 100 COTTON KNITTED BRIEFS. Principal Competitors: Billabong International Ltd.; Diesel Jeans SpA; Karl Kani Infinity Inc.; Mossimo Inc.; Skechers U.S.A. US $45.41 - 79.75 / Pair. Where Have All The Checkered Beanies Come From This Winter? (25% off), Sale Price $49.30 r/stussy Stssy is a clothing brand and private company started in the early 1980s by Shawn Stussy. Its also home to a whole host of one-of-a-kind items made with love and extraordinary care. Nike Air Force 1 Jester High XX Plum Chalk True Berry (W) Lowest Ask. $128.00, $160.00 And we feel we could continue doing business for many more years, sleep at night, enjoy kids growing up and not be a victim of our business. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Stssy. Shawn Stussy is born in Southern California. Press J to jump to the feed. He was so talented that as a 15-year-old high school student he was hired by a surfboard manufacturer. One piece of good fortune for the brand at this time involves their archival advantage. In addition, the company has licensed the Stssy name to some 50 stores located throughout the world. After putting together a Stu-ey Vuitton homage, the high fashion namesake sends Stussy one of its many cease-and-desist letters. Stussys early work sees the influence of eye-popping magazines, such as I-D, as well. color block skullcap. $105.00, $150.00 In the 80s, hip-hop meanders its way through the global conscience. It is also claimed that numerous streetwear brands such as X-Large, SSUR and Freshjive were heavily influenced by the style legacy that Stssy carved out in its early years. By the age of 13, Stussy began to design and shape his own surfboards in the family garage. More importantly, brand size shares an interesting connection with authenticity. The 1980s are a time when consumers are starving for something more restrained. Annual revenues for Stussy, Inc. settled in the $35 million range, which appeared sustainable and apparently satisfactory to both Shawn Stussy and Sinatra. (0`)~ Chanmpion3Nike (*) JR McDonald's 1 made in Japan made in China wego 2 1WEGO 5 vintage we go OK ()` sprinn 1 plaze ne-net Merci/Tc/moussy laforet Vivian westeood/x-girl/ Joy rich/ vintage Chanel( *0*) wego KICKSLAB KICKSLABsupreme Neighbourhoodsupreme stussyTokyo bopper 1 chanmpion ( ). . To help spur sales at the Action Sports Retailer trade show, Stussy screen-prints his new logo in white across black T-shirts. As well as from genuine leather, pu, and microfiber. By the end of the trade show, he had sold 24 boards and a thousand T-shirts. In short, Shawn Stussy now has a clothing gold mine. The brand has been part of surfwear trends for the past 20 years with brands like Rip Curl and Billabong. After graduating from high school in the early 1970s, he lived a free lifestyle, spending the winters living in a trailer and working as a ski instructor at Mammoth Mountain and summers making surfboards at Laguna Beach. The second was made up of designs from nine guest artists who interpreted their favorite characters from the Marvel Universe. 200 E 4th St, Santa Ana, CA 92701, USA. Shop our selection of Stussy today! His love for hip-hop is just as evident in early Stussy designs as his lifelong passion for surfing. Specifically, the thing to control is Stussys connection with the people it sells to. Stssy opens a new store in Tokyos high-traffic Shibuya district. In recent years, its even doing too well every now and then. One of the key distribution points comes via Slam Jam Socialism. Sinatra planned to continue running Stussy in the same manner as before, although observers questioned whether the company could retain its edge without the original designer's active participation. 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