When it comes to affordability, there is always a strong emphasis on building a loyal customer base, and this has been a key part of its success over the years. The focus of McDonalds marketing and promotional efforts is on value, quality, food taste, menu choice, nutrition, convenience and the customer experience. The KFC mission or vision statement is as follows: To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers. KFCs major competitors include Wendys, Subway, McDonalds, and Burger King. Need a custom Assessment sample written from scratch by They want their food to be good in terms of quality and low on calories. But, Texas Chickens core dish of restaurant is only fried chicken. It is essential to keep the customers engaged and retain them so that they do not switch brands. The Ronald McDonald houses provide a warm place for the children and parents to stay during the childrens disease or injuries. It is an amazing service that is very much needed. In these programmes, it holds the debate on nutrition, the need to enhance sustainable supply chains. In this article, you will read about the sources of competitive advantage which have helped McDonalds grow into the largest fast food brand. Claims of failure to invest in green technologies and use of green raw material have also challenged McDonalds sustainability of its supply chains. It has quality centers around the globe which ensure that the high standards company has set are consistently met. The challenges of associating McDonalds fast foods with obesity and health challenges such as diabetes and heart attack also influence KFC (Barnett 2010). KFC also has a strong presence in China, which is a key growth market. In the globalisation era, impacts of global warming are one of the issues that are considered very important by customers (Christopher 2005). The data gathered for designing infographic visualisation is about nutritional values of Mc Donald's foods and it is imported from the Kaggle site. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. And in doing so, it reduces a lot of its risk, both in the short and long term. It has managed its supply chain well which helps it ensure continuous supply of good quality raw material and hygienic food for its customers. Its parent company, the Yum Brands, reported in early 2009 that it had already exceeded its target on CSR by a reduction of greenhouse emissions by 51,000 metric tonnes (Environmental Leader 2009). Originally in 1962, no military base in the United States had drive thrus at restaurants. However, this is not its entire expense because the franchisees also bear and contribute to the costs of advertising and promotions. An Insight into Coupons and a Secret Bonus, Organic Hacks to Tweak Audio Recording for Videos Production, Bring Back Life to Your Graphic Images- Used Best Graphic Design Software, New Google Update and Future of Interstitial Ads. Such costs include a reduction of the extent of global warming by cutting down the emission of greenhouse gases (Orsato 2006). McDonalds and Burger King have been battling for market share in the intervening years. McDonalds is famous for their very cheap food, but that doesnt mean that they only focus One of McDonalds competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world. Yaziji and Doh (2009) quote KFC by informing that more than 60% of its paper-based products are derived from highly sustainable sources. They are also sensitive to regional differences in taste, so KFC spicy chicken is much hotter in Sichuan than in Shanghai. In 1987, it was amongst the first western-based organisations that opened new business branches in China. KFCs sources of competitive advantage. From the perspective of balance meals, KFC did a better work than McDonalds because their meal has more protein, carbohydrates, and vegetables. For instance, KFC have chickens come with whipped potatoes, salads, buns and soft drink but McDonalds have fried chickens with French fries and soft drink only in both fried chicken set. By continuing, well assume you agree with our Cookies policy. To achieve this goal, the organisation advocates a bureaucratic formal management structure. As such, as Chinese prefer pork to chicken, KFC introduced pork dishes gaining a competitive advantage over McDonalds (Mylonakis and Eryipiotis 2016, 24). Talk Radio News is a team dedicated to consumers. Both McDonalds and Wendys have increased their franchise networks in recent years. An organisation can also protect shareholders from losing their investments by ensuring that risks that lead to a reduction of competitive advantage are proactively mitigated. While these fast-food giants have a They constitute a major supply chain issue at McDonalds and KFC. Consequently, unlike McDonalds, it found no need for talking about it. There is no definitive answer to this question as the ownership structure of both KFC and McDonalds is complex and often changing. This claim means that apart from the need to serve their own interest and the interest of the owners, McDonalds and KFC have to deploy the adopted supply chain management approaches to demonstrate their concern to the protection and preservation of the environment within which they are established. Its also made the fast food landscape what it is today. They also aim to provide good quality food. Financial communities have recognised that sustainability is central to the improvement of shareholder value upon their expansion of cash flows. 48 no. McDonalds was followed by Burger King in a series of comparative advertising campaigns to raise awareness about the quality of its food. McDonalds has a competitive advantage because of its value chain. Gone are the days when McDonalds enjoyed competitive advantage simply because of their unique product line. Pizza, according to a report, is one of the most unhealthy foods on the planet. McDonalds is a favorite fast-food for most Americans. The main items on its menu include hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCaf beverages and other beverages. In 2017, McDonalds incurred advertising expenses of 532.9 Million dollars and other marketing related expenses of around 100 million dollars. ensure the integrity of our platform while keeping your private information safe. Finally, McDonalds is well-known for its Ronald McDonald character, which helps to create a sense of fun and excitement around the brand. (10 Reasons Why), Costco Complaints (contact Details, How To Make A Complaint, Are They Taken Seriously + More), Does Usps Leave Packages In The Rain? KFC is among the renowned fast food restaurants that have been in the industry for quite a significant duration. For instance, in 1989, McDonalds responded to the claim of sourcing beef from cleared Amazon rainforest stating that it would refuse any meat from such ranches. KFC competes against McDonalds the most. The fast-food industry is highly competitive and it is important that both McDonalds and KFC continue to use marketing to stay ahead of their competitors. Over three million takeaways are discarded in the United Kingdom each day. McDonald's Competitive Advantage. South Africa has one of the most developed economies in Southern Africa with the second highest GDP of all African countries in 2017. One major source of competitive advantage for McD is its extensive global presence. From Happy Meals to Big Macs, McDonalds is a staple for the American diet. Other non-fast food chains have been targeted by McDonalds in order to gain a larger share of the market. McDonalds is ranked first in the world, while KFC is ranked fourth. On a scale from 0 to 10, how likely are you to recommend working at KFC to a friend? Its focus on quality and customer service has resulted in strong brand equity. The company owns and operates the Taco Bell, KFC, and Pizza Hut brands. Breakfast offerings include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes mainly. We aim to help customers find the answers the need when it comes to retail. KFC is not the only fast food chain in competition with KFC; there are also competitors such as Popeyes Louisiana Kitchen, McDonalds, Wendys, and Jack in the Box. ), Mcdonalds Vs Subway (price, Quality + Whos Better), Mcdonalds Vs Hungry Jacks (quality, Service, Price + More), Does Mcdonalds Have All-day Breakfast? Although the golden arches are a trademark of the McDonalds Corporation, its been said that the company has used many different pictures and logos of those red- and yellow-striped arches since it began. The organisation is also a subsidiary of the Yum Brands, which also owns organisations such as Taco Bell and the Pizza Hut fast-food chains. It has also switched from packaging using cardboards to large-scale packaging using biodegradable papers. Web. PRIZES FOR THE GRAND PRIZE WILL BE R50 000. Burger King and McDonalds are two of the biggest players in the game. Quality, service and cleanliness are always important, but in this case, good value is more important. The QSR industry has grown and is populated by a very large number The Mashed polled over 500 Americans about which fast-food restaurant serves the best beef. Todays customers are both quality and health conscious. McDonalds has built a strong image as a fast food brand that only offers great quality. Hence, sustainable supply chain management concepts that are deployed by KFC and McDonalds persuade organisations to become green. The franchisees own and operate more than 90% of McDonalds restaurants globally. Novak, D. 2014, Recognising the Power of Yum!, Yum!, University of Kentucky, Kentucky. Choose your writer among 300 professionals! Because of their lower volume of sales, they are a better company than their competitors. Over the years, Wendys restaurants have built a strong brand equity through quality service and customer satisfaction. Upon noting the various sustainability problems in the supply of raw material and finished products, McDonalds and KFC have now focused on developing organisational policies for enhancing their corporate citizenship. Considering CSR in the supply chain management strategies for McDonalds and KFC implies that the organisations have to behave in a socially responsible manner while establishing distribution networks for their products and/or treating wastes that result from the distributed products. IvyPanda. A Food Safety Advisory Council, made up of McDonalds technical, safety and supply chain specialists, as well as suppliers and outside academia, provides strategic global leadership for all aspects of food safety. The quality assurance process involves ongoing product reviews as well as on-site supplier visits. If these industries engage in monopolistic behavior, consumers may suffer because they will pay high prices, receive substandard goods, and have fewer options. Based on this concern, the paper has confirmed that the subject of creating sustainable supply chains entails interplay of a variety of stakeholders. The manner of disposal of these wrappings is an issue of great concern to the organisations, especially because the companies operate in nations that have different policy frameworks to guide in the disposal of products and product-associated wastes. Customers can rely on them for expert knowledge in delivering a specific type of experience. This is where McDonalds purchases all the raw materials for its menu items, such as tomatoes and lettuce, from the same supplier. Its why the brand has retained heavy focus on food quality, in-store environment and customer service. However, Texas Chicken company was not listed in the rank in the analysis. (Mintel, 2009m, p.1) creating competitive advantage for the company. Finally, McDonalds has a presence in over 100 countries, making it one of the most ubiquitous restaurant brands in the world. 2 August. While McDs mainly serves a uniform menu globally with no substantial variations except for small regional ones, its menu is still quite large and diversified. Supply chain costs go beyond the costs of distributions of products, which are often reflected in the final prices of commodities and services. Targeting children is seen as a form of social engineering. Products can be positioned based on attributes, benefits offered, usage occasions, users, against or away from competitors, or based on the products class (Walker. When McDonalds restaurants see donations in boxes, they collect the donations and give away the donations to Ronald McDonald Houses to help children with serious illnesses. Why is KFC the best fast food restaurant? The lifestyle around here has changed in so many ways from when our parents were children. He wanted to make his company grow, and the best way to do that was to make McDonalds into a brand that customers would be connected to for years to come. More than 80% of McDonalds restaurants worldwide are owned and operated by independent local business men and women. . This lecture briefly explain comparing the competitive advantages between McDonald and KFC. McDonalds has a competitive advantage in terms of speed of service. The success of McDs can be attributed to several factors including food quality, menu diversity, flavour, customer service and the ability to adapt to fast changing consumer trends. In this article, One major source of competitive advantage for McD is its extensive global presence. The joint venture that has been going on for over fifty years. KFCs competitive advantage is derived from its ability to differentiate and recognize market specialization in its product and service offerings (Guide, 2006). Besides the national restaurants, there are other western fast-food organisations like Burger King and KFC that pose tough competition to McDonalds by offering similar product lines. McDonalds has built a solid foundation in order to grow its business. From the above efforts of McDonalds and KFC to engage in sustainable supply chains, it is evident that they both deploy similar strategies of facilitating sustainability in the modern supply chains. Rely on them for expert knowledge in delivering a specific type of experience costs include reduction. Mcgriddles, biscuit and bagel sandwiches and hotcakes mainly its why the has. King have been targeted by McDonalds in order to gain a larger share of the extent global. Ubiquitous restaurant brands in the world local business men and women McDonalds are two the! Strong presence in competitive advantage of kfc and mcdonald's 100 countries, making it one of the developed. 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